Cultivons Demain :
The Bordeaux Wines CSR approach
This label supports the collective CSR (Corporate Social Responsibility) initiative of Bordeaux wines. Its purpose?
To guide, structure, amplify, assess and showcase the actions undertaken by every committed stakeholder.
Rooted in the land, focused on the future!
“We are a collective of informed and committed players, naturally engaged — our feet firmly planted in the soil, our eyes wide open to the major challenges facing tomorrow’s vineyards. We are inventing and transforming our practices to ensure the sustainable development of our businesses.”
Cultivons Demain, what’s it all about?
In 2020, after more than 30 years of commitment to environmental progress, the Bordeaux wine sector decided to go even further in terms of Corporate Social Responsibility (CSR). Convinced of the strength of collective action, we created our own support framework for wine businesses — winegrowers, merchants and cooperative wineries alike. Its name? Cultivons Demain.
In 2024, Cultivons Demain brings together 96 certified companies (including 2 head offices), spread across the entire Bordeaux wine region:
- 69 wine estates
- 23 wine merchants
- 1 cooperative winery
- 9,598 hectares of vineyards
- 3,330 employees
- More than 30% of Bordeaux wine volumes
The strength of a distinctive collective approach?
Both multi‑faceted and singular, Cultivons Demain brings us together — and reflects who we are. The initiative is designed to be:
- Comprehensive: built on the ISO 26000 standard — the global benchmark for CSR strategy — it addresses all the key challenges of sustainable development;
- Shared: co‑constructed with a wide range of stakeholders, it is firmly embedded in the day‑to‑day realities of every type of business;
- Collective: it represents the commitment of the entire Bordeaux wine sector, from winegrowers to cooperative wineries and merchants;
- Verified: the specifications are audited and recognised every year by Bureau Veritas, an independent certification body.
Want to learn more? Discover our framework here
The commitments behind the approach
Cultivons Demain is built around four major commitments, addressing a total of 14 clearly defined objectives:
- Contributing to an attractive and forward‑looking wine sector
- Fostering dialogue and cooperation
- Bringing our territories to life
- Preserving the environment
Cultivons Demain certified companies
Antoine Moueix & Jules Lebègue (AdVini) • Centre vinicole Mouton Cadet et Centre Baron Philippe de Rothschild • Bordeaux Vineam : Château Bourdicotte, Château Grand Ferrand, Château Grillon, Château Rocher Bellevue, Château Moulin À Vent, Bordeaux Vineam Vignobles, Bordeaux Vineam (siège) • Château Cantemerle, Château Grand Corbin • Château Beychevelle • Castel Frères, site de Blanquefort • Château Angludet • Château Branaire-Ducru • Château Branas Grand Poujeaux • Château Calon Ségur • Château Cissac • Château d’Arche • Château de la Dauphine • Château de Fargues • Château de Malleret • Château de Respide • Château d’Eyran • Château d’Osmon • Château Fourcas Hosten • Château Giscours • Château Grand Puy Ducasse • Château Haut-Selve • Château Lafaurie Peraguey • Château La France • Château Lagrange • Château Lamothe Bergeron • Château La Verrière • Château Luchey-Halde • Château Malartic-Lagravière • Château Paloumey • Château Roquefort • Dassault Wine Estates • Clarence Dillon Wines • Denis Dubourdieu Domaines • Domaine de Chevalier • Domaines Fabre : Domaines Fabre, Château Lamothe, Château La Tonnelle • Famille Ducourt : Vignobles Ducourt, Les Celliers de Bordeaux Benauge, Les Demoiselles, Ducourt Vins Bio • Grandissime • Grands Chais de France • Vignobles J.C. Icard • Château Rauzan-Segla, Château Canon, Château Berliquet • Ulysse Cazabonne • Joanne • Vignobles Sullivan : Château Gaby, Château Auguste, Château du Parc, Château Clos Beauséjour • Kressmann, Dourthe • La Passion des Terroirs • Mahler Besse • Maison Bertrand Ravache • Maison Johanes Boubée • Maison Salin • Château Meyney • Petrus ; Petrus Distribution • The Wine Merchant • Coopérative Les Vignerons de Tutiac : Cellier Vinicole du Blayais, Les Vignerons de Tutiac (siège) • Château Castera • Vignobles André Lurton : Château Couhins-Lurton, Château Bonnet, Château de Cruzeau, Château La Louvière, Château de Rochemorin, Château de Barbe Blanche • Vignobles Audubert • Vignobles Bonnet & Fils • Vignobles Bourdillas • Vignoble David • Vignobles Duverger • Vignobles de Terroirs : Château La Croix de Guillot, Château Le Menaudat, Château Carcanieux ; Vignobles de Terroirs (siège) • Vignobles Rousseau
The Cultivons Demain initiative benefits from financial support from the Nouvelle‑Aquitaine Regional Authority and the French Future Investment Programme (Plan d’Investissement d’Avenir).
